Picking up this task from an employee who was not skilled in branding or had access to the proper software to create the documents suitable to be sent to print.
By working with all stakeholders involved in the material, I was able to setup a timeline to ensure I had all materials in advance to create a consistent document instead of combining assorted documents at the last minute.
In the end, the Clients were very pleased with the final product and presented a much more professional and polished product.
Also produced was a 60 page document for a day long seminar. I took this task on again as I had the required tools in the office to create the final product. This booklet was printed and bound in-house, however the the end result was a product that was well put together, informative and a good takeaway to the participants.
Pedogenesis is a Client on many levels from web development, to video work to branding. One of my challenges was to create packaging for a recent video project that would both call out the presenter featured on the media, as well as carry a consistent brand for the company.
Upcoming for this client is the annual seminar which will include media packaging again, as well and branding the presentations, and creating marketing material and backdrop for trade shows, maintaining a consistent brand across all materials to create more recognition across the market.
In addition to the filming and production of the annual WMSTR video project, I am also responsible for the packaging and presentation (as well as online merchandising). The goal with the videos is to maintain a consistent look between the cover art and the posters and advertising materials that are created for that year. Again, I am working to create consistency across a variety of items, to help create a collection of items each year.